IMAP Albia Capital advises Magical Analytis on its sale to Rockin.

Rockin, a pioneering Growth Marketing consultancy, has decided to focus on analytics with the purchase of Magical Analytics, a leading company in Data Science and Marketing Automation.

Rockin. maintains that “It is necessary to know what is happening at every moment of the path that our target audience is following, but above all, to know what to do with the data and to know why it is happening in order to be able to develop impact actions with growth”.

The transaction was advised by IMAP Albia Capital, a clear exponent of the company’s scope of operations in the Technology and Digital Marketing sector.

It is a digital consulting firm with extensive experience. One of its core values is to use data to create innovative strategies in Digital Marketing and accompany the client on its path to growth.
Founded in 2014, since 2019 they are considered leaders in Digital Marketing in Spain by The Power MBA, one of the most innovative digital schools, where Rockin. shares its knowledge in ecommerce and digital marketing.
According to Raúl Hita, co-founder and advisor of Rockin. “With Magical we are exploring limits we didn’t know. Doors are opening for us to more sophisticated data projects that we didn’t know about”

Magical Anaytics is a pioneer company from Almeria in betting on digital analytics as a business model. Their proven experience integrating data from different sources to obtain relevant information has allowed them to optimize the performance and profitability of their clients’ investments.

IMAP Albia Capital

IMAP Albia Capital is a firm specialized in advising on mergers and acquisitions and corporate finance. It is the exclusive member in Spain of the IMAP organization, which is present in more than 40 countries. Globally, IMAP completed 238 transactions worth more than $26 billion in 2022. He is consistently ranked among the top 10 M&A advisors in the world and plays a prominent role among independent advisors. In the last two years, more than half of the transactions closed by IMAP Albia Capital have been cross-border.

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