"The prepared and processed sector in Spain is in constant growth driven by new consumer trends: Takeaway and ready to eat, or simply prepared products prepared for direct consumption, have been gaining weight on supermarket shelves in recent years. years in different formats: frozen, refrigerated, even with a ready-to-eat option. The pace of life and new customs, coupled with strong food inflation, has made cooking at home an option that is increasingly less chosen by the Spanish population. Likewise, new forms of distribution have emerged to reach the end customer, so in addition to supermarkets, the proliferation of delivery, e-commerce and prepared food subscriptions has been added."
Alejandro Azcona y Javier Zarraonandia