Over the course of three intensive days in Barcelona, the international marketing team of IMAP – International Mergers & Acquisitions Partnership (M&A) held the first edition of the IMAP Global Marketing Workshop.

It was an event where creativity and strategy came together to continue building a shared approach to marketing in the M&A sector.

The workshop brought together professionals from IMAP offices around the world, reinforcing the international dimension of the network and highlighting the value of diversity and global trends. These gatherings offer the opportunity to move from screen to face-to-face contact, strengthening networking among colleagues and encouraging the exchange of ideas and best practices.

The program included collaborative working sessions, discussions on marketing strategy and international trends, and inspirational talks. Among them was the contribution of Jurgis Oniunas, IMAP Chairman, who shared his strategic vision in a fast-changing economic environment, and the session by Katie Annice Carr, focused on the importance of personal resilience as a driver of professional and personal growth.

We would like to thank all IMAP colleagues who traveled to Barcelona to take part in this first edition, as well as Claire Smedley and Kirsten Haack for leading the sessions. Their work, together with the support of Joaquín Blázquez, Adriana Balazova and Carl Kelly, made the success of this initiative possible.

Bringing together professionals from different countries in an open and collaborative environment not only strengthens our internal community but also enhances our ability to deliver clear, consistent marketing strategies that create greater value for our clients in the M&A industry.

At Albia, we are proud to have contributed to this first IMAP Global Marketing Workshop, and we remain committed to supporting the development of a solid, diverse and results-driven international network in the world of mergers and acquisitions.