Business Breakfast at Albia IMAP: kombucha and innovation with Víver Living & Drinks
At Albia IMAP, we continue to create opportunities for executives, investors, and corporate finance professionals to meet and discuss the trends transforming the sectors we advise. This time, we hosted a new Business Breakfast at our offices focused on the Food & Beverage market, featuring a session dedicated to a fast-growing category: kombucha.
The event welcomed Víver Living & Drinks (Viver Drinks) and its CEO & founder, Raúl de Frutos, who led a product tasting and shared his perspective on evolving consumer behavior, beverage innovation, and brand positioning in an increasingly competitive landscape.
Kombucha and emerging beverage trends: what’s changing in the market
Beverage innovation is accelerating. More and more consumers are looking for offerings that combine experience, differentiation, and a strong brand narrative. In this context, kombucha is consolidating as a category with strong traction—especially in premium segments and channels where consumers value novelty and a clear value proposition.
During the breakfast, we explored:
- How demand is shifting across Food & Beverage.
- Which factors are driving growth in emerging categories.
- Which market signals often indicate opportunities for expansion and scalability.
Food & Beverage M&A: why innovation attracts investor interest
These dynamics do not only impact consumption—they also influence investor appetite and Food & Beverage M&A opportunities.
Interested in attending our next Business Breakfasts?
Our Business Breakfasts are private, invitation-based events with limited capacity. If you are a company in the sector, an investor, or a professional interested in M&A, corporate finance, and Food & Beverage trends, feel free to reach out to learn about upcoming dates.
